COLIN GILLIGAN

Filming of 3D projection mapping on Tower tonight & tomorrow for PSAs to be aired on Longhorn...

Wed, 03 Aug 2011 12:51:58 -0500

Filming of 3D projection mapping on Tower tonight & tomorrow for PSAs to be aired on Longhorn Network http://t.co/7aZtEN0 (via @UTAustin)

Farmville: How Social Media Can Save the Family Farm

Fri, 29 Jul 2011 22:42:20 -0500

Farmville: How Social Media Can Save the Family Farm

Ready? Go! @ Space Mountain® http://gowal.la/c/4dTbg

Sat, 14 May 2011 22:07:26 -0500

Ready? Go! @ Space Mountain® http://gowal.la/c/4dTbg

Off to dinner at Cape May Cafe Buffet @ Saratoga Springs Congress Park http://gowal.la/c/4du9j

Fri, 13 May 2011 22:32:05 -0500

Off to dinner at Cape May Cafe Buffet @ Saratoga Springs Congress Park http://gowal.la/c/4du9j

I’m at Tocquigny in Austin, TX http://gowal.la/c/4d3rp

Thu, 12 May 2011 20:45:20 -0500

I’m at Tocquigny in Austin, TX http://gowal.la/c/4d3rp

I’d estimate year-on-year growth of mainstream earphone/headphone utilization at 100% or more....

Thu, 12 May 2011 00:55:44 -0500

I’d estimate year-on-year growth of mainstream earphone/headphone utilization at 100% or more. Truly a quintessential modern accessory.

Yup, here again…just couldn’t resist. @ Hut’s Hamburgers http://gowal.la/c/4cdtg

Wed, 11 May 2011 06:55:44 -0500

Yup, here again…just couldn’t resist. @ Hut’s Hamburgers http://gowal.la/c/4cdtg

I’m at Fire Bowl Cafe in Sunset Valley, TX http://gowal.la/c/4bykT

Mon, 09 May 2011 15:47:36 -0500

I’m at Fire Bowl Cafe in Sunset Valley, TX http://gowal.la/c/4bykT

I’m at Tocquigny in Austin, TX http://gowal.la/c/48V1L

Tue, 03 May 2011 10:55:30 -0500

I’m at Tocquigny in Austin, TX http://gowal.la/c/48V1L

I’m at Cafe Express in Austin, TX http://gowal.la/c/48sbb

Mon, 02 May 2011 14:38:20 -0500

I’m at Cafe Express in Austin, TX http://gowal.la/c/48sbb

Dull boy today — at Tocquigny http://gowal.la/c/3ALXM

Tue, 22 Feb 2011 05:00:02 -0600

Dull boy today — at Tocquigny http://gowal.la/c/3ALXM

Yumz — at Whole Foods http://gowal.la/c/3A7m6

Sun, 20 Feb 2011 16:33:45 -0600

Yumz — at Whole Foods http://gowal.la/c/3A7m6

More Rainey pre-adjustment — at Icenhauer’s http://gowal.la/c/3A9Eh

Sun, 20 Feb 2011 05:57:30 -0600

More Rainey pre-adjustment — at Icenhauer’s http://gowal.la/c/3A9Eh

Off to the Robyn show at the new Moody theatre at ACL live… Excited.

Fri, 18 Feb 2011 19:43:33 -0600

Off to the Robyn show at the new Moody theatre at ACL live… Excited.

RT @TreeHugger: Porsche Unveils Boxster E, a Fully Electric Sports Car http://bit.ly/dGcYkA

Tue, 15 Feb 2011 14:53:22 -0600

RT @TreeHugger: Porsche Unveils Boxster E, a Fully Electric Sports Car http://bit.ly/dGcYkA

hm where was i all year? y’know as we were all jammin out to arcade fire. so 2007. #grammys...

Mon, 14 Feb 2011 12:26:43 -0600

hm where was i all year? y’know as we were all jammin out to arcade fire. so 2007. #grammys #fail

hangin with team @Tocquigny at the #austinaddys go team!

Sat, 12 Feb 2011 23:38:22 -0600

hangin with team @Tocquigny at the #austinaddys go team!

RT @Tocquigny: New post on [17 STORIES]: Social Media Revolution: Lessons from Egypt...

Fri, 11 Feb 2011 13:30:26 -0600

RT @Tocquigny: New post on [17 STORIES]: Social Media Revolution: Lessons from Egypt http://links.tocquigny.com/egypt (by @colin_gilligan)

interesting new research (& a few of my thoughts) on #crowdsourcing #socialmedia & #csr:...

Thu, 10 Feb 2011 02:20:07 -0600

interesting new research (& a few of my thoughts) on #crowdsourcing #socialmedia & #csr: http://bit.ly/dK88zy

Crowdsourcing Social Responsibility

Wed, 09 Feb 2011 20:10:45 -0600

Social media and social responsibility go together like PB&J. Social media’s democratization of information has given stakeholders (or any person, group, organization, or system who affects or can be affected by an organization’s actions) more visibility into everything a company or organization does. Thus, the demand for more social responsibility is no wonder. Most companies use social media merely to communicate about their socially responsible initiatives. But, a smart few are also utilizing the power of social media’s two-way dialogue and getting stakeholders engaged in crowdsourcing new ideas. New research from Weber Shandwick and KRC Research corroborates the benefits of leveraging social media to crowdsource CSR (or corporate social responsibility) initiatives.

Crowdsourcing & Social Impact in CSR

View more presentations from Weber Shandwick Social Impact.

It makes sense, doesn’t it? Big brands like Dell have benefited from crowdsourcing ideas for products (on their IdeaStorm). And, Starbucks has an idea exchange for everything related to their business, where customers submit thoughts on loyalty rewards to recycling. Gathering stakeholder input is critical for organizational success in today’s flat communications environment. The big re-branding snafu from GAP is a good reminder that organizations must include ALL stakeholders in decision-making processes (yes, that includes the rather opinionated masses on social media). The key is not to fear the negative, but embrace it. Social media presents a uniquely new opportunity to open up the dialogue to everyone about everything, especially CSR.